Overview
nSmiles is a mental health company based in India with a goal to enhance the mental health and wellbeing of employees so they can reach their full potential. They do this by providing a mobile app that has mental health exercises for free and premium access.
nSmiles is a mental health company based in India with a goal to enhance the mental health and wellbeing of employees so they can reach their full potential. They do this by providing a mobile app that has mental health exercises for free and premium access.
Role
UX/UI Designer
UX/UI Designer
Duration
10-day design sprint
Objective
Redesign the interface and solve usability issues to increase the number of premium users.
Redesign the interface and solve usability issues to increase the number of premium users.
Tools
Figma, Adobe XD, Miro
Figma, Adobe XD, Miro
about
Happy Being is an evidence-based mental health and wellbeing mobile app that provides users with self-assessment and self-care tools to help them reframe their mindset and achieve their personal and professional goals.
"With 1 in 4 people globally experiencing mental health issues. This app aims to help users reframe their mindset and improve in the eight pillars of wellbeing."
scope & deliverables
My goal for the app was to create a more "empathetic tone so the user would feel loved." To measure this goal, Kano's model for customer satisfaction was used to determine which direction my designs needed to go in. The new features should be "Performance" features and add delight giving this app a competitive advantage.
design thinking - the how might we method
To better define our goals, we created HMW questions
...create a more engaging and personalized experience
...establish a flow that clearly states what features are free and premium
...help users understand their progress based on the goals they set
Problem
Users want a more personalized and engaging app that is clear about what features are free and an intuitive way to navigate through the MyCoach feature.
design process
Competitive Analysis
To assess our competition, I did a competitive analysis. There are many well-being apps that have one area of focus and only a couple of features for it. The Happy Being app differs because it is guided by the World Happiness Report that provides the happiness scores of approximately 156 countries globally. There are over 200+ tools that provide an extensive wellbeing report to assist the user to improve in the 8 pillars of wellbeing.
To assess our competition, I did a competitive analysis. There are many well-being apps that have one area of focus and only a couple of features for it. The Happy Being app differs because it is guided by the World Happiness Report that provides the happiness scores of approximately 156 countries globally. There are over 200+ tools that provide an extensive wellbeing report to assist the user to improve in the 8 pillars of wellbeing.
Apps like Mantra, Manifest - Law of Attraction, and ThinkUp only have one or two features such as saying affirmations and setting reminders.
Mantra app
Manifest app
wireframes
After three iterations, these were the final low-fidelity wireframes I decided to use for user testing.
usability testing
The goal of this test was to discover usability issues with the MyCoach feature. To check this, I asked participants to make their way to MyCoach, second, set up a goal track, lastly, view their progress.
Participants: 5
Duration: 15 - 20 minutes
Methodology: Remote moderated usability testing using Zoom
I analyzed my findings from the participant responses using an affinity map to pull insights.
Issue 1
There was no dashboard
There was no dashboard
Issue 2
The body copy was lost by the background image
Issue 3
It wasn’t clear that the user should complete all the goal tracks for their report
Issue 4
It wasn’t clear why MyCoach was different from Mindspa
Issue 1
Users weren’t sure what part of the app was free
Users weren’t sure what part of the app was free
Issue 2
It wasn’t clear what was included in premium
Issue 3
Users couldn’t preview goal tracks before subscribing to premium
Issue 4
Users had to complete all 8 surveys before seeing their radar graph/progress
Next steps & takeaways
Next Steps
• The success of these redesigns will need to be measured. I'll want to know if the monthly downloads increase and if we successfully encouraged more users to convert from free to premium. Currently, there are 4,500 active users with 7% daily users on android and 12% daily users on iOS.
Takeaways
• I learned how easily scope creep can happen sadly causing timelines to be extended and deadlines to be missed. Lucky for us, we defined our project scope and determined what deliverables would be expected of us at the end of our 10-day sprint. I was able to avoid scope creep and meet my deadline by exercising my empathy and communication skills to remind the stakeholders of our timeline and goals.
